The Waste
As cities around the world seesaw between the management of immense waste and the confrontation of climate change, RISE embodies a vision in which urban planning is reimagined as a means of promoting long-term sustainability, with music driving the essence of that endeavor forward.
The Story of EcoInno
EcoInno is an award-winning sustainable material biotech company that advocates for a plastic-free lifestyle through its ground breaking Green Composite Material (GCM®) products. GCM®, which is completely biodegradable in home composting environments within 75 days, surpasses other materials in the market in temperature resistance, durability, and barrier performance, and stands as the optimal choice for food and beverage packaging.
Our RISE framework, in partnership with EcoInno, strives to rethink the connection between waste and materials. Traditionally, our communities have harbored a deep, convenience-driven attachment to plastic use. The switch to paper straws is often frustrating. The paper slowly gets soggy and disintegrates, and we can’t enjoy the best part of our drinks: the last sip. RISE and EcoInno are changing that narrative. We aim to transform how we engage with eco-friendly alternatives — not by compromising quality or experience, but by building a loving relationship between humans and eco-friendly materials. Our mission is to make sustainability feel natural and desirable.
Insight & Learnings
Connection comes before change.
